In 2003, a model by the name of Malin Lindström and a photographer, Elin Strigå got together and created a network for people who came from different alternative subcultures to collaborate and post their pictures. This network was called the Nocturnal Models Agency which quickly grew through the years and it became clear that there was a need to turn this network into a business.

In 2005, Donnie and Deborah Lygonis, a marketing duo, joined Nocturnal Models Agency. At this time the agency included models, photographers, makeup artists and stylists based throughout Europe. Their goal was to establish an alternative agency and compete with their mainstream competitors.

In 2008, Managing Director, Nicole Östman came onboard and by the end of 2008 it was decided to take the agency to a whole new level.

By 2009, it was decided to restructure and develop other areas of interest by adding Performers to the listing. Meanwhile, redefining the goals and purpose of the company which was not limited to booking models, lead to the launching of a new agency.